I worked closely with Carly the founder of Pretty Penny Beauty to develop a bold, clean and slick brand palette and a logo that showed both elegance and class. We didn’t want to completely blend into the common styles within the beauty industry, however Carly particularly liked a grey and white palette. We moved forward with this, with some accent colours to create something different to the rest and stand out from the crowd.

I worked on a full brand identity package, including a logo and brand style to work across different applications, with additional print design and printing of posters for A boards, business cards, price list and medical consultation cards. I also worked on some social media posts and some blank templates so that Carly could add her own text or images to them on her won.